The Space Jam
During the mid 1990s Michael Jordan was at the height
of his NBA career. HIs shoes were selling quite well,
but were not flying off the shelves as they do now.
However his popularity skyrocketed after 1996. He
starred in the major motion picture, Space Jam, which
has now become a staple in American culture. In the
movie, Michael Jordan wore the “Space Jam”
version of his sneakers. The plot for the film was not
that great, but with the assistance of childhood
characters like Bugs Bunny and Daffy Duck, it
connected with almost every American from the 80s and 90s era. He was portrayed as a hero
in that film, and his shoes played a vital role in helping him become a basketball player that
could save the world. Everyone during that era wanted to purchase those shoes, so that they
can fly and be like Mike.
of his NBA career. HIs shoes were selling quite well,
but were not flying off the shelves as they do now.
However his popularity skyrocketed after 1996. He
starred in the major motion picture, Space Jam, which
has now become a staple in American culture. In the
movie, Michael Jordan wore the “Space Jam”
version of his sneakers. The plot for the film was not
that great, but with the assistance of childhood
characters like Bugs Bunny and Daffy Duck, it
connected with almost every American from the 80s and 90s era. He was portrayed as a hero
in that film, and his shoes played a vital role in helping him become a basketball player that
could save the world. Everyone during that era wanted to purchase those shoes, so that they
can fly and be like Mike.
Furthermore, these are the same sneakers that he
wore during the best regular season in the
NBA. In the 1995-1996 NBA season, the Chicago
Bulls finished with an all time season high of
72 wins out of 82 games. After this season, no one
doubted that Michael Jordan was the
greatest of all time. His success on the court was
attributed to the sneakers that he wore during that season in the NBA. Thus, the popularity of
Jordan’s shoes increased even more.
wore during the best regular season in the
NBA. In the 1995-1996 NBA season, the Chicago
Bulls finished with an all time season high of
72 wins out of 82 games. After this season, no one
doubted that Michael Jordan was the
greatest of all time. His success on the court was
attributed to the sneakers that he wore during that season in the NBA. Thus, the popularity of
Jordan’s shoes increased even more.